The IJM Collective system

Facebook and Instagram are the highest-ROI channels for car detailing businesses. Before/after transformations, local targeting, and visual creative make this market exceptionally well suited for paid social.

We run broad-targeting campaigns using Meta's Advantage+ system — letting the algorithm find your customers rather than trying to outguess it with narrow interest stacks. We focus our energy on creative quality and volume.

• 15–20 diverse creatives at launch — different hooks, formats, and angles
• Before/after video and static image testing in every campaign
• Broad targeting via Advantage+ Shopping Campaigns (ASC)
• Daily creative performance review — winners scaled, losers cut
• Retargeting campaigns for warm audiences who engaged but didn't book

Google Search captures customers at the exact moment they're looking for detailing services — high intent, ready to book. We run tightly structured search campaigns targeted to your service area.

Unlike Meta, Google Ads targets intent rather than interruption. A customer searching "car detailing near me" is worth more than a cold social impression — and we price campaigns accordingly.

• Local search campaigns targeting your city and surrounding areas
• Negative keyword lists built from day one to eliminate wasted spend
• Call and form submission tracking configured before launch
• Performance Max campaigns for broader reach with conversion data
• Weekly bid adjustments based on conversion data

Paid traffic sent to a weak website is wasted money. We build fast, conversion-focused landing pages specifically for car detailing businesses — not generic templates with stock photos.

Every page is built around one goal: turning a visitor into a booked appointment. Clear offer, clear CTA, and fast load times that don't lose mobile users.

• Mobile-first design — 70%+ of detailing customers find you on their phone
• Single clear call-to-action per page — no distractions
• Before/after galleries and social proof baked in
• Google and Meta pixel tracking installed and verified
• Fast hosting — under 2 seconds load time

Bad data leads to bad decisions. Before any campaign goes live, we verify that every conversion event is firing correctly — so we're optimizing on real bookings, not phantom signals.

• Meta Pixel installed and tested on every key page
• Conversions API (CAPI) configured for accurate attribution
• Google Analytics 4 with conversion events set up
• Call tracking for phone-based bookings
• Weekly performance reports — spend, leads, cost per booking