/* ============ IJM Marketing — shared design system ============ */
:root{
  --ink:#09090C;
  --ink-2:#0E0D13;
  --ink-3:#141119;
  --line:rgba(255,255,255,.08);
  --line-2:rgba(178,136,255,.28);
  --text:#F4F2F8;
  --text-dim:#A8A3B6;
  --text-mute:#726D80;
  --purple:#9A6CFF;
  --purple-bright:#B98BFF;
  --purple-deep:#6D28D9;
  --grad:linear-gradient(118deg,#8B5CF6 0%,#A87BFF 52%,#C77DFF 100%);
  --glow:rgba(138,92,246,.45);
  --maxw:1200px;
  --ease:cubic-bezier(.22,.61,.36,1);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  background:var(--ink);
  color:var(--text);
  font-family:'Inter',system-ui,sans-serif;
  font-size:17px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
::selection{background:var(--purple);color:#fff}
a{color:inherit;text-decoration:none}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 32px}
.serif{font-family:'Playfair Display',Georgia,serif}
.grad-text{
  background:var(--grad);
  -webkit-background-clip:text;background-clip:text;
  -webkit-text-fill-color:transparent;color:transparent;
}

/* ---------- ambient background ---------- */
.ambient{position:fixed;inset:0;z-index:-2;pointer-events:none}
.ambient::before{
  content:"";position:absolute;top:-12%;left:50%;transform:translateX(-50%);
  width:1100px;height:760px;border-radius:50%;
  background:radial-gradient(circle,rgba(138,92,246,.30),rgba(138,92,246,0) 62%);
  filter:blur(30px);
}
.grain{position:fixed;inset:0;z-index:-1;pointer-events:none;opacity:.5;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.035'/%3E%3C/svg%3E");
}

/* ---------- eyebrow ---------- */
.eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  font-size:12px;font-weight:600;letter-spacing:.22em;text-transform:uppercase;
  color:var(--purple-bright);
}
.eyebrow::before{content:"";width:26px;height:1px;background:linear-gradient(90deg,transparent,var(--purple))}
.eyebrow.center::after{content:"";width:26px;height:1px;background:linear-gradient(90deg,var(--purple),transparent)}

/* ---------- nav ---------- */
header{position:fixed;top:0;left:0;right:0;z-index:50;transition:all .4s var(--ease)}
header.scrolled{background:rgba(9,9,12,.72);backdrop-filter:blur(18px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:76px}
.logo{display:flex;align-items:center;gap:11px;font-weight:700;font-size:18px;letter-spacing:-.01em}
.logo .mark{
  width:30px;height:30px;border-radius:8px;background:var(--grad);
  display:grid;place-items:center;font-family:'Playfair Display',serif;font-weight:800;
  font-size:16px;color:#fff;box-shadow:0 6px 22px -6px var(--glow);
}
.logo .mark span{transform:translateY(-1px)}
.nav-links{display:flex;align-items:center;gap:38px}
.nav-links a.link{font-size:15px;color:var(--text-dim);font-weight:500;position:relative;transition:color .25s}
.nav-links a.link::after{content:"";position:absolute;left:0;bottom:-6px;width:0;height:1px;background:var(--purple);transition:width .3s var(--ease)}
.nav-links a.link:hover{color:var(--text)}
.nav-links a.link:hover::after{width:100%}
.nav-links a.link.active{color:var(--text)}
.nav-links a.link.active::after{width:100%}
.btn{
  display:inline-flex;align-items:center;gap:9px;font-weight:600;font-size:15px;
  border-radius:999px;padding:13px 24px;cursor:pointer;border:1px solid transparent;
  transition:transform .25s var(--ease),box-shadow .3s var(--ease),background .3s,border-color .3s;
  white-space:nowrap;
}
.btn .arr{transition:transform .3s var(--ease)}
.btn:hover .arr{transform:translateX(4px)}
.btn-primary{background:var(--grad);color:#fff;box-shadow:0 10px 30px -10px var(--glow),inset 0 1px 0 rgba(255,255,255,.18)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 18px 44px -12px var(--glow),inset 0 1px 0 rgba(255,255,255,.25)}
.btn-ghost{background:rgba(255,255,255,.03);color:var(--text);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--line-2);background:rgba(154,108,255,.08);transform:translateY(-2px)}
.btn-lg{padding:17px 32px;font-size:16px}
.nav .btn{padding:11px 22px}
.nav-toggle{display:none}

/* ---------- section heading ---------- */
section{position:relative}
.sec-head{max-width:680px}
.sec-head.center{margin:0 auto;text-align:center}
.sec-head h2{font-weight:700;font-size:clamp(30px,3.6vw,46px);line-height:1.08;letter-spacing:-.02em;margin:18px 0 0;text-wrap:balance}
.sec-head p{margin-top:18px;font-size:18px;color:var(--text-dim);text-wrap:pretty}
.pad{padding:104px 0}
.pad-sm{padding:72px 0}
.divider{height:1px;background:linear-gradient(90deg,transparent,var(--line),transparent)}

/* ---------- inner-page hero ---------- */
.page-hero{padding:172px 0 16px;position:relative}
.page-hero .wrap{max-width:900px}
.page-hero h1{font-weight:700;font-size:clamp(36px,4.6vw,58px);line-height:1.05;letter-spacing:-.02em;margin:22px 0 0;text-wrap:balance}
.page-hero .lead{margin-top:30px;font-size:20px;color:var(--text-dim);max-width:640px;text-wrap:pretty}

/* ---------- home hero ---------- */
.hero{position:relative;padding:188px 0 110px}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:64px;align-items:center}
.hero h1{font-weight:700;font-size:clamp(40px,5.4vw,72px);line-height:1.02;letter-spacing:-.02em;margin:26px 0 0;text-wrap:balance}
.hero h1 em{font-style:italic;font-weight:600}
.hero p.sub{margin-top:26px;font-size:19px;color:var(--text-dim);max-width:520px;text-wrap:pretty}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:38px}
.hero-trust{display:flex;align-items:center;gap:14px;margin-top:34px;color:var(--text-mute);font-size:13.5px;flex-wrap:wrap}
.hero-trust .dot{width:5px;height:5px;border-radius:50%;background:var(--purple)}
.hero-visual{position:relative}
.hero-visual .glow{position:absolute;inset:-8% -6% -6% -6%;background:radial-gradient(circle at 60% 40%,var(--glow),transparent 65%);filter:blur(26px);z-index:0}
.slot-frame{
  position:relative;z-index:1;border-radius:22px;padding:10px;
  background:linear-gradient(160deg,rgba(178,136,255,.30),rgba(255,255,255,.04) 40%,rgba(255,255,255,.02));
  border:1px solid var(--line);box-shadow:0 40px 90px -40px rgba(0,0,0,.9);
}
image-slot{display:none}
/* live campaign panel (hero visual) */
.panel-card{position:relative;z-index:1;border-radius:22px;padding:28px 28px 30px;
  background:linear-gradient(165deg,rgba(22,20,30,.96),rgba(13,12,18,.9));
  border:1px solid var(--line);box-shadow:0 40px 90px -40px rgba(0,0,0,.92);overflow:hidden}
.panel-card::after{content:"";position:absolute;top:0;left:0;right:0;height:1px;
  background:linear-gradient(90deg,transparent,rgba(178,136,255,.7),transparent)}
.panel-head{display:flex;justify-content:space-between;align-items:center}
.live{display:inline-flex;align-items:center;gap:9px;font-size:13.5px;font-weight:600;color:var(--text)}
.live i{width:8px;height:8px;border-radius:50%;background:var(--purple-bright);box-shadow:0 0 0 0 rgba(178,136,255,.5);animation:pulse 2.4s var(--ease) infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(178,136,255,.5)}70%{box-shadow:0 0 0 8px rgba(178,136,255,0)}100%{box-shadow:0 0 0 0 rgba(178,136,255,0)}}
@media (prefers-reduced-motion:reduce){.live i{animation:none}}
.panel-tag{font-size:12.5px;color:var(--text-mute);border:1px solid var(--line);padding:5px 12px;border-radius:999px}
.panel-metric{display:flex;justify-content:space-between;align-items:baseline;margin-top:30px}
.pm-label{font-size:15px;color:var(--text-dim)}
.pm-trend{font-size:13.5px;font-weight:600;color:var(--purple-bright);display:inline-flex;align-items:center;gap:5px}
.chart{display:flex;align-items:flex-end;gap:10px;height:140px;margin-top:26px}
.chart span{flex:1;height:var(--h);border-radius:6px 6px 3px 3px;
  background:linear-gradient(180deg,rgba(178,136,255,.42),rgba(154,108,255,.08));border:1px solid var(--line);border-bottom:0}
.chart .peak{background:var(--grad);border:0;box-shadow:0 10px 30px -8px var(--glow)}
.panel-channels{display:flex;gap:8px;margin-top:28px;flex-wrap:wrap}
.panel-channels span{display:inline-flex;align-items:center;gap:8px;font-size:13px;color:var(--text-dim);
  border:1px solid var(--line);border-radius:999px;padding:8px 14px;background:rgba(255,255,255,.02)}
.panel-channels span::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--purple-bright)}
.float-chip{
  position:absolute;z-index:2;left:-22px;bottom:34px;display:flex;align-items:center;gap:12px;
  background:rgba(14,13,19,.86);backdrop-filter:blur(14px);
  border:1px solid var(--line-2);border-radius:14px;padding:14px 18px;box-shadow:0 24px 60px -24px rgba(0,0,0,.8);
}
.float-chip .ic{width:38px;height:38px;border-radius:10px;background:rgba(154,108,255,.16);display:grid;place-items:center;color:var(--purple-bright)}
.float-chip b{font-size:15px;font-weight:600;display:block}
.float-chip small{font-size:12.5px;color:var(--text-mute)}

/* ---------- cards (services) ---------- */
.cards-3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:58px}
.card{
  position:relative;background:linear-gradient(180deg,var(--ink-2),rgba(14,13,19,.4));
  border:1px solid var(--line);border-radius:18px;padding:34px 30px 36px;overflow:hidden;
  transition:transform .4s var(--ease),border-color .4s,box-shadow .4s;
}
.card::before{content:"";position:absolute;inset:0;border-radius:18px;padding:1px;
  background:linear-gradient(150deg,var(--purple),transparent 45%);
  -webkit-mask:linear-gradient(#fff 0 0) content-box,linear-gradient(#fff 0 0);
  -webkit-mask-composite:xor;mask-composite:exclude;opacity:0;transition:opacity .4s}
.card:hover{transform:translateY(-6px);border-color:transparent;box-shadow:0 30px 70px -34px rgba(138,92,246,.5)}
.card:hover::before{opacity:1}
.card .num{font-family:'Playfair Display',serif;font-size:15px;font-weight:600;color:var(--purple-bright);letter-spacing:.05em}
.card h3{font-weight:600;font-size:24px;margin:22px 0 12px;letter-spacing:-.01em}
.card p{color:var(--text-dim);font-size:15.5px}
.card .glyph{
  position:absolute;top:30px;right:28px;width:44px;height:44px;border-radius:11px;
  background:rgba(154,108,255,.10);border:1px solid var(--line);display:grid;place-items:center;
  color:var(--purple-bright);transition:background .4s,transform .4s var(--ease)}
.card:hover .glyph{background:rgba(154,108,255,.2);transform:rotate(-6deg)}

/* ---------- process ---------- */
.process-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:60px;position:relative}
.step{position:relative;padding-top:30px}
.step .ring{
  width:62px;height:62px;border-radius:50%;display:grid;place-items:center;
  font-family:'Playfair Display',serif;font-size:24px;font-weight:700;color:var(--text);
  background:var(--ink-2);border:1px solid var(--line-2);position:relative;z-index:2;
  box-shadow:0 0 0 6px rgba(154,108,255,.06)}
.step h3{font-weight:600;font-size:21px;margin:24px 0 11px;letter-spacing:-.01em}
.step p{color:var(--text-dim);font-size:15.5px;max-width:330px}
.step .line{position:absolute;top:60px;left:62px;right:-26px;height:1px;
  background:linear-gradient(90deg,var(--line-2),var(--line));z-index:1}
.step:last-child .line{display:none}

/* ---------- why / differentiators ---------- */
.why{background:
  radial-gradient(900px 480px at 85% 0%,rgba(138,92,246,.10),transparent 60%),var(--ink-2);
  border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.why-layout{display:grid;grid-template-columns:.85fr 1.15fr;gap:64px;align-items:start}
.feat-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.feat{
  background:rgba(255,255,255,.015);border:1px solid var(--line);border-radius:16px;padding:28px 26px;
  transition:border-color .35s,background .35s,transform .35s var(--ease)}
.feat:hover{border-color:var(--line-2);background:rgba(154,108,255,.05);transform:translateY(-4px)}
.feat .fic{width:40px;height:40px;border-radius:10px;background:var(--grad);display:grid;place-items:center;color:#fff;margin-bottom:18px;box-shadow:0 8px 22px -10px var(--glow)}
.feat h4{font-weight:600;font-size:18px;margin-bottom:9px;letter-spacing:-.01em}
.feat p{color:var(--text-dim);font-size:14.5px;line-height:1.55}

/* ---------- stats (about) ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:54px}
.stat{border:1px solid var(--line);border-radius:16px;padding:30px 26px;background:linear-gradient(180deg,var(--ink-2),rgba(14,13,19,.3))}
.stat .n{font-family:'Playfair Display',serif;font-size:46px;font-weight:700;line-height:1;
  background:var(--grad);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
.stat .l{margin-top:12px;color:var(--text-dim);font-size:15px}

/* ---------- prose (about story / generic) ---------- */
.prose{max-width:720px}
.prose p{color:var(--text-dim);font-size:18px;margin-top:20px}
.prose p:first-child{margin-top:0}
.prose strong{color:var(--text);font-weight:600}

.values{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:54px}

/* ---------- method blocks ---------- */
.method{margin-top:30px}
.mblock{display:grid;grid-template-columns:130px 1fr;gap:46px;padding:58px 0;border-top:1px solid var(--line);align-items:start}
.mblock:first-child{border-top:0;padding-top:20px}
.mblock .idx{font-family:'Playfair Display',serif;font-size:clamp(52px,7vw,88px);font-weight:700;line-height:.82;
  background:linear-gradient(180deg,var(--purple-bright),rgba(154,108,255,.14));
  -webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
.mblock h3{font-size:30px;font-weight:600;letter-spacing:-.01em}
.mblock>div>p{color:var(--text-dim);font-size:17px;margin-top:16px;max-width:700px}
.mlist{list-style:none;margin-top:28px;display:grid;gap:13px;max-width:680px}
.mlist li{position:relative;padding-left:30px;color:var(--text-dim);font-size:16px}
.mlist li::before{content:"";position:absolute;left:4px;top:5px;width:6px;height:11px;
  border:solid var(--purple-bright);border-width:0 2px 2px 0;transform:rotate(45deg)}
.callout{margin-top:30px;border:1px solid var(--line-2);border-radius:16px;padding:26px 28px;max-width:680px;
  background:radial-gradient(700px 220px at 0 0,rgba(138,92,246,.12),transparent),var(--ink-2)}
.callout h4{font-size:13px;font-weight:600;color:var(--purple-bright);text-transform:uppercase;letter-spacing:.14em}
.callout p{margin-top:12px;color:var(--text-dim);font-size:16px}

/* ---------- contact ---------- */
.contact-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:28px;align-items:start;margin-top:54px}
.panel{border:1px solid var(--line);border-radius:20px;padding:38px 36px;background:linear-gradient(180deg,var(--ink-2),rgba(14,13,19,.3))}
.panel h3{font-size:22px;font-weight:600;letter-spacing:-.01em}
.panel>p{color:var(--text-dim);font-size:16px;margin-top:14px}
.dl{margin-top:24px}
.dl .row{display:flex;justify-content:space-between;gap:20px;padding:15px 0;border-top:1px solid var(--line)}
.dl .row:first-child{border-top:0;padding-top:0}
.dl dt{color:var(--text-mute);font-size:13px;text-transform:uppercase;letter-spacing:.08em;white-space:nowrap}
.dl dd{color:var(--text);font-size:16px;text-align:right}
.dl dd a{color:var(--purple-bright)}
.book-card{
  border:1px solid var(--line-2);border-radius:20px;padding:40px 36px;position:relative;overflow:hidden;
  background:linear-gradient(160deg,rgba(109,40,217,.26),rgba(14,13,19,.6) 60%);
  box-shadow:0 40px 100px -50px rgba(138,92,246,.5)}
.book-card::before{content:"";position:absolute;top:-30%;right:-20%;width:380px;height:320px;border-radius:50%;
  background:radial-gradient(circle,rgba(154,108,255,.3),transparent 62%);filter:blur(20px)}
.book-card>*{position:relative;z-index:1}
.book-card h3{font-size:22px;font-weight:600}
.book-card p{color:var(--text-dim);font-size:16px;margin-top:14px}
.book-card .btn{margin-top:26px}
.book-card .alt{margin-top:20px;font-size:14.5px;color:var(--text-mute)}
.book-card .alt a{color:var(--purple-bright)}

/* ---------- closing cta ---------- */
.cta-band{padding:120px 0}
.cta-card{
  position:relative;overflow:hidden;border-radius:28px;padding:80px 56px;text-align:center;
  background:linear-gradient(160deg,rgba(109,40,217,.30),rgba(14,13,19,.6) 55%);
  border:1px solid var(--line-2);box-shadow:0 50px 120px -50px rgba(138,92,246,.55);
}
.cta-card::before{content:"";position:absolute;top:-40%;left:50%;transform:translateX(-50%);
  width:760px;height:540px;border-radius:50%;
  background:radial-gradient(circle,rgba(154,108,255,.34),transparent 62%);filter:blur(20px)}
.cta-card>*{position:relative;z-index:1}
.cta-card h2{font-weight:700;font-size:clamp(32px,4.4vw,54px);line-height:1.04;letter-spacing:-.02em;text-wrap:balance}
.cta-card p{margin:22px auto 0;max-width:540px;font-size:18px;color:var(--text-dim)}
.cta-card .btn{margin-top:40px}

/* ---------- legal ---------- */
.legal{max-width:780px;margin:0 auto}
.legal .updated{color:var(--text-mute);font-size:14px;margin-top:14px}
.legal h2{font-size:24px;font-weight:600;margin-top:48px;letter-spacing:-.01em}
.legal h2:first-of-type{margin-top:0}
.legal p{color:var(--text-dim);font-size:16.5px;margin-top:16px}
.legal ul{margin-top:16px;padding-left:0;list-style:none;display:grid;gap:11px}
.legal li{position:relative;padding-left:26px;color:var(--text-dim);font-size:16.5px}
.legal li::before{content:"";position:absolute;left:4px;top:11px;width:6px;height:6px;border-radius:50%;background:var(--purple)}
.legal a{color:var(--purple-bright)}

/* ---------- footer ---------- */
footer{border-top:1px solid var(--line);padding:60px 0 50px;margin-top:40px}
.foot{display:flex;justify-content:space-between;align-items:flex-start;gap:40px;flex-wrap:wrap}
.foot-links{display:flex;gap:30px;flex-wrap:wrap}
.foot-links a{font-size:14.5px;color:var(--text-dim);transition:color .25s}
.foot-links a:hover{color:var(--purple-bright)}
.foot-bottom{margin-top:42px;padding-top:26px;border-top:1px solid var(--line);
  display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;color:var(--text-mute);font-size:13.5px}

/* ---------- reveal (transform-only: content is always visible) ---------- */
.reveal{transform:translateY(13px);transition:transform .7s var(--ease)}
.reveal.in{transform:none}
.reveal[data-d="1"]{transition-delay:.08s}
.reveal[data-d="2"]{transition-delay:.16s}
.reveal[data-d="3"]{transition-delay:.24s}
@media (prefers-reduced-motion:reduce){.reveal{transform:none;transition:none}}

/* ---------- responsive ---------- */
@media(max-width:980px){
  .hero-grid{grid-template-columns:1fr;gap:48px}
  .hero-visual{order:-1;max-width:560px}
  .why-layout{grid-template-columns:1fr;gap:40px}
  .cards-3,.process-grid,.values{grid-template-columns:1fr}
  .step .line{display:none}
  .step{padding-top:6px}
  .contact-grid{grid-template-columns:1fr}
  .stats{grid-template-columns:1fr 1fr}
}
@media(max-width:760px){
  body{font-size:16px}
  .wrap{padding:0 22px}
  .nav-links{display:none}
  .nav-links.open{display:flex;position:absolute;top:76px;left:0;right:0;flex-direction:column;
    gap:8px;padding:20px 22px 26px;background:rgba(9,9,12,.96);backdrop-filter:blur(18px);border-bottom:1px solid var(--line)}
  .nav-links.open a.link{padding:10px 0;font-size:17px}
  .nav-links.open .btn{width:100%;justify-content:center;margin-top:6px}
  .nav-toggle{display:grid;place-items:center;width:44px;height:44px;border-radius:11px;
    background:rgba(255,255,255,.04);border:1px solid var(--line);cursor:pointer;color:var(--text)}
  .hero{padding:140px 0 80px}
  .page-hero{padding:130px 0 8px}
  .pad,.why.pad{padding:74px 0}
  .cta-band{padding:84px 0}
  .cta-card{padding:54px 28px}
  .feat-grid{grid-template-columns:1fr}
  .float-chip{left:14px;bottom:14px}
  .chart{height:120px}
  .mblock{grid-template-columns:1fr;gap:14px;padding:42px 0}
  .mblock:first-child{padding-top:8px}
  .panel,.book-card{padding:30px 26px}
}